The company seeks to increase its market share by developing, enabling and increasing the volume of its business in the government sector and expanding its offerings of services to the private sector of companies and individuals. The targeted client segments can be divided according to the main activities of the company as follows:

Added values and competitive advantages enhance the company’s emergence as a new and capable competitor to the largest companies operating in the Saudi market, and this is summarized in the company’s ability to provide the best products and services at the best prices, speed of implementation, technical support, flexibility, high quality, and personal and professional dealing with all of its clients.

The company's services cover all cities of the Kingdom through its headquarter, warehouses, technical support teams located in Riyadh, and some back office support outside the Kingdom, all in an unobtrusive coordination for the client that increases the efficiency and quality of the services provided and reduces costs.

One of the added values is providing technical advice (presales) to the company's clients directly or in cooperation with its partners to market and highlight the latest products and technical solutions that meet their needs. The company has previously made offers to market some advanced solutions based on artificial intelligence and modern technologies to a number of interested clients in the government sector and is seeking to expand in this field.

The company has software assets that have been investing in developing them based on open sources and the latest methods and technologies in developing applications, which provide the company’s clients with safe use of applications, data protection, ease and flexibility in expansion and system development, a decrease in the overall cost of software ownership and an increase in the return on investment.

These applications include integrated solutions for eCommerce and ERP systems. They have been developed in an open source and cloud based environments and built from scratch to comply with business and trade requirements in the Kingdom. They have been successfully tested and implemented with a quality comparable to that provided by application solutions used international companies. All of this with high flexibility and speed in the implementation at very competitive prices.

The company is working to provide some services and products online through its eCommerce website, which will be launched in the near future under the name of Almanarah Store (mStore.sa) to offer competitive prices and payment facilities, targeting all commercial companies and establishments in the Kingdom, whom they do not have such a specialized platform to serve them as of yet.

The company channels of communication with clients and partners are as follows:

Marketing, Sales and Customer Service Channels

These channels are concerned with publicizing the company's name, promoting its products and services to the target client segments, and managing client service operations during all phases of the sales cycle before, during and after the execution of sales operations. It relies on three main channels for this:

1. Direct visits and registration in the supplier’s registry
Where assigned account managers to each group of targeted clients by the company, and in accordance with pre-agreed sales plans conduct field visits to these clients. They developed direct business relationships with IT and Contracts departments and register the company in the suppliers’ vendors registry.

2. Referrals and recommendation by partners
The company sales and presales account managers team up with the company partners’ products and sector managers to design and offer products and services that suits each client current and future needs. By virtue of the relationship with partners, coordination with them is always done (especially on large projects) from right from the beginning and until the completion of sales and delivery operations. It also helps partners in promoting the company by including the company's name in the short list of qualified approved partners submitted to clients based on the nature of each project and the level of partnership.

3. Submitting direct offers to purchase requests and government tenders
Direct government purchase orders and tenders differ in terms of size and nature. Bidding for basic equipment procurement requests usually follows specific standards and can be offered directly without the need for technical cooperation from partners. The company submits quotations confirming to requirements stated in the booklet of terms and specifications. As for bidding for the major projects, they will be done in close cooperation with partners from the beginning. Upon the launch of the “Etimad Platform” by the Ministry of Finance, access to all purchase requests and tenders from raised by all government agencies directly has become much easier and significantly facilitated access to all requests submitted from any party and from any city in the Kingdom. The platform also allows for prequalification of suppliers for special projects

The company is working to add channels of marketing, e-sales and customer service through the company's electronic channels and developing unified customer contact center.


Channels for delivering orders and implementing projects

For tender and project sales, the company's project department is responsible for communicating with partners and suppliers and coordinating with customers to implement the supply, installation and technical support of approved and documented products and services in contracts concluded with clients.

After processing the orders, the supply and installation operations are carried out to all sites in all cities of the Kingdom, starting from Riyadh, using the company's fleet of transport vehicles, installation teams and technical support. Sometimes the company uses the services of transport companies or small subcontractors in the implementation of some major projects. As for the fulfillment operations for online store sales in Riyadh, it will be through the company’s logistics fleet and outside Riyadh through a third party.